Digital Content / Copywriter at Pragmatic Technologies

Role Overview

The Digital Content Copywriter is responsible for crafting persuasive, engaging, and conversion-focused content across all digital platforms. This role will support the marketing team in driving traffic, generating leads, and strengthening brand presence through compelling storytelling, clear messaging, and optimized copy.

Key Responsibilities

Content Creation

• Write clear, compelling, and original copy for landing pages, ads, email campaigns, social media, product descriptions, blog posts, and other digital assets
• Develop content aligned with marketing objectives, target audience insights, and brand voice
• Repurpose content for multiple platforms (e.g., website → email → social media → SMS)

Marketing & Campaign Support

• Collaborate with the Digital Marketing team to create persuasive ad copy for Meta, Google, and email campaigns that drive clicks and conversions
• Support SEO efforts by producing optimized blog posts, product pages, and landing page content

Brand Voice & Messaging

• Maintain and evolve a consistent brand tone and messaging across all touchpoints
• Translate technical product information into simple, benefit-driven language

Content Planning & Strategy

• Contribute ideas for content calendars, campaigns, and storytelling angles that support the marketing funnel
• Work closely with designers, video editors, and automation specialists to deliver integrated marketing content

Editing & Optimization

• Proofread and edit all marketing content for clarity, grammar, accuracy, and impact
• Use A/B testing insights, analytics, and engagement data to improve content performance

Qualifications & Skills

• Bachelor's degree in Mass Communication, English, Marketing, or related field
• 2+ years of professional writing experience in a digital marketing environment
• Strong command of English and ability to adapt tone for different audiences