Digital Analyst at Peridot Forte Solutions Consulting

Job Summary

The Digital Analyst is responsible for developing, implementing, and managing the company's digital marketing strategies and online platforms to enhance brand visibility, drive website traffic, and generate leads that contribute to business growth. The role involves managing digital campaigns, social media platforms, website content, and analytics to optimize marketing performance and customer engagement.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives
• Manage and grow the company's social media presence across Instagram, Facebook, TikTok, and X (Twitter)
• Create engaging digital content, including posts, graphics, videos, and reels
• Oversee website management, including uploading products, updating information, liaising with developers, and ensuring accuracy of product details
• Plan and execute email marketing campaigns to acquire new customers and increase revenue
• Analyze website and social media traffic; prepare and submit performance reports to management
• Optimize digital campaigns using SEO, SEM, and other analytical tools
• Organize and coordinate product and model photoshoots, ensuring all logistics, scheduling, and post-production processes are efficiently managed
• Maintain the company's digital asset library, ensuring proper labeling and access management
• Create and manage official email accounts, passwords, and digital subscriptions
• Provide basic IT support to staff, including hardware and software troubleshooting
• Manage online promotions, adverts, and SMS campaigns during special periods
• Prepare and manage the monthly digital department budget
• Lead monthly digital strategy sessions and submit proposed activities to management
• Prepare and submit weekly and monthly departmental reports
• Coordinate the company's participation in exhibitions and digital collaborations

Requirements

Information about specific requirements was not provided in the original listing. Please review and update this section with the necessary qualifications, experience level, and other job requirements.