Content Creator / Social Media Manager at Precious Palm Royal Hotel

About the Role

Precious Palm Royal Hotel seeks a dedicated Content Creator & Social Media Manager to develop and execute engaging content strategies across multiple platforms and business units. This role combines creative content creation with strategic digital marketing to enhance brand visibility and drive business growth.

Key Responsibilities

Content Creation (Photo, Video & Copywriting)

• Develop engaging photo and video content showcasing hotel rooms, events, spa services, boutique collections, and the water factory's production process
• Write compelling captions, marketing copy, blog posts, and email newsletters tailored to each business unit
• Create weekly and monthly content calendars aligned with brand goals and seasonal activities
• Ensure brand consistency across all digital channels

Social Media Management

• Manage and grow social media accounts for all four brands (Facebook, Instagram, TikTok, LinkedIn, YouTube, and others)
• Schedule daily posts, reels, stories, and promotional campaigns
• Monitor comments, messages, and customer enquiries; escalate issues to relevant departments
• Track trends, hashtags, and industry activities to optimise content performance

Digital Marketing & Strategy

• Implement targeted digital campaigns to increase bookings, sales, and brand visibility
• Drive paid advertising (Meta Ads, Google Ads) when required
• Develop strategies for customer retention, brand positioning, and online reputation management
• Optimise profiles on booking and review platforms (Google Business, TripAdvisor, Jumia Foods, and others)

Analytics & Reporting

• Track KPIs such as reach, engagement, follower growth, conversions, and website traffic
• Provide weekly and monthly reports with insights and recommendations
• Analyse campaign performance and adjust strategies accordingly

Brand Development & Creative Direction

• Protect and elevate the brand identity of the hotel, spa, water factory, and boutique
• Support product launches, promotions, and marketing campaigns
• Work closely with sales, operations, and customer service teams to align messaging
• Suggest new content angles, partnerships, and influencer collaborations

Event Coverage & On-Site Coordination

• Cover events and on-site activities with professional photo and video documentation

Location

Lagos, Nigeria