Sales Executive

A dynamic team is expanding and looking for the right talent. Position Overview:

• Our client, a fast-growing FMCG company in Abuja, is seeking an energetic and results-driven Sales Executive to drive product distribution, increase market penetration, and achieve sales targets within assigned territories.

• The role involves managing distributor and retail relationships, executing sales plans, and expanding the company’s customer base.

Key Responsibilities: Sales & Business Development:

• Achieve assigned sales targets in volume and value within designated territories.

• Develop and manage relationships with distributors, wholesalers, and key retailers.

• Identify new business opportunities and expand market coverage.

• Execute sales strategies to grow market share and revenue.

Route-to-Market & Distribution:

• Ensure effective product availability and visibility across retail outlets.

• Manage route planning and regular market visits.

• Monitor stock levels at distributor and retail points to prevent stock-outs.

• Support distributor sales teams to improve coverage and performance.

Trade Execution & Merchandising

• Ensure proper product display, merchandising, and brand visibility in outlets.

• Implement trade promotions and marketing campaigns as directed

• Monitor competitor activities and provide market intelligence.

Reporting & Administration

• Prepare daily, weekly, and monthly sales and market reports.

• Track customer feedback, sales performance, and payment follow-ups where applicable.

• Ensure compliance with company sales policies and procedures.

Key Performance Indicators (KPIs)

• Number of active outlets and market coverage.

• Sales volume and revenue vs target.

• Distributor performance and order fulfillment rate.

• Product availability and stock-out rate.

• New customer acquisition.

• Trade promotion execution effectiveness.

• Accuracy and timeliness of sales reports.

• Market intelligence and competitor activity reports.

Required Qualifications: & Experience

• Bachelor’s degree or HND in Business Administration, Marketing or related field.

• 2- 3 years of Sales experience (Preferably FMCG).

• Experience managing distributors and retail channels.

• Valid driver’s license and willingness to travel within assigned territory.

Skills: & Competencies:

• Strong negotiation and selling skills.

• Excellent communication and relationship management ability.

• Result...