Digital Marketing Manager
I-Sense Ville Consult
Lagos, Nigeria
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: Digital Marketing Manager
About the Role
A reputable organization seeks a dedicated Digital Marketing Manager to drive brand visibility and engagement across digital channels.
Compensation
₦400,000 - ₦500,000 (gross)
Key Responsibilities
- Oversee the creation and management of content across all social media platforms to enhance brand visibility and engagement
- Ensure brand consistency by auditing all output to maintain a premium and trustworthy brand voice across all platforms
- Design and execute targeted email marketing campaigns to nurture leads and promote property listings, tracking open and click-through rates
- Implement on-page and off-page SEO strategies to improve website visibility in search engines and drive organic traffic
- Provide creative briefs that balance educational and promotional content; oversee content calendar creation and execution
- Work with the sales and listing team to align marketing strategies with sales goals and assist in creating sales collateral
- Develop engaging video content, including virtual tours of properties and promotional videos to enhance customer engagement
- Conduct market analysis to identify trends, customer preferences, and competitive landscape to inform marketing strategies
- Foster interaction with potential clients through online communities, forums, and customer feedback channels
Required Qualifications
- B.Sc. degree from a reputable institution in Marketing, Communications, or a relevant field
- Minimum 5+ years of cognate experience in digital marketing and graphics
- Professional certification in Digital Marketing and Graphics (advantageous)
- Real estate industry experience (a plus)
Required Skills & Competencies
- Digital marketing knowledge and expertise
- Strong data analysis and analytical skills
- Graphics design skills
- Knowledge of design principles
- Strategic mindset and business acumen
- Creative problem-solving abilities
- Leadership and supervisory skills
- Team building and conflict management
- Strong sense of ethics and professional integrity