Senior Executive Brand Manager - Hair Category at Pwani Oil

Confidential

Nairobi, Kenya CDI

Publiée il y a 1 mois · Expire dans 4 semaines

Description du poste

## Title: Senior Brand Manager - Hair Category

About the Role

A reputable organization seeks a dedicated individual to lead brand strategy and execution for the Hair Category. You will drive comprehensive brand development while ensuring alignment with business objectives and market opportunities.

Key Responsibilities

Develop and execute the full brand strategy for the Hair Category in line with business goals
Lead all elements of the marketing mix—product, pricing, packaging, placement, and promotion
Ensure consistent brand presence across all touchpoints
Drive consumer and market research to guide strategy and identify emerging trends
Monitor competitive landscape and identify opportunities for innovation and differentiation
Oversee creative development and media planning with external agencies
Track and optimize brand performance using data and KPIs

Required Qualifications & Experience

Bachelor's degree in Marketing, Business Administration, or a related field
Minimum 5–7 years of brand management experience
At least 3 years in the haircare or beauty industry
Excellent project management, communication, and stakeholder engagement skills
Creative thinking with a strategic mindset and strong analytical capabilities
Ability to thrive in a fast-paced, dynamic environment