B2C Manager - Royal Mabati Factory, Nairobi

The B2C Manager is responsible for driving sales growth through the agency model by building a strong, scalable, and profitable retail and end-customer sales engine. This role drives B2C revenue growth through agent recruitment while ensuring alignment with the company's growth and brand objectives. Skills: & Qualifications:

• Education: Bachelor's degree in Business Administration, Marketing, Sales, or a related field.

• At least 7 years' experience in sales, with at least 4-5 years in a B2C leadership role with a strong background in the construction, manufacturing, retail or FMCG industry.

• Proven experience managing multi-branch or geographically distributed sales teams.

• Strong commercial acumen with hands-on execution capability.

Key Responsibilities:

• Develop and execute the national B2C sales strategy aligned to Royal Mabati's revenue, volume, and margin targets.

• Oversee performance of the B2C Field Executives.

• Work closely with Branch coordinators to optimize footfall conversion, average order value, and customer retention.

• Ensure strong lead management, follow-up discipline, and conversion tracking.

• Champion a customer-first culture across all B2C touchpoints.

• Handle escalated customer issues and ensure timely resolution to protect brand reputation.

• Work closely with the Marketing team to support B2C campaigns, promotions, and product launches.

• Lead, coach, and develop B2C sales teams.

• Set clear expectations, performance standards, and accountability frameworks.

• Track and report B2C performance using clear dashboards and KPIs.

• Provide accurate weekly and monthly sales reports, forecasts, and variance analysis