B2C Manager

The B2C Manager is responsible for driving sales growth through the agency model by building a strong, scalable, and profitable retail and end-customer sales engine. This role drives B2C revenue growth through agent recruitment while ensuring alignment with the company's growth and brand objectives. Skills: & Qualifications: - Education: Bachelor's degree in Business Administration, Marketing, Sales, or a related field. - At least 7 years' experience in sales, with at least 4-5 years in a B2C leadership role with a strong background in the construction, manufacturing, retail or FMCG industry. - Proven experience managing multi-branch or geographically distributed sales teams. - Strong commercial acumen with hands-on execution capability. Key Responsibilities: - Develop and execute the national B2C sales strategy aligned to Royal Mabati's revenue, volume, and margin targets. - Oversee performance of the B2C Field Executives. - Work closely with Branch coordinators to optimize footfall conversion, average order value, and customer retention. - Ensure strong lead management, follow-up discipline, and conversion tracking. - Champion a customer-first culture across all B2C touchpoints. - Handle escalated customer issues and ensure timely resolution to protect brand reputation. - Work closely with the Marketing team to support B2C campaigns, promotions, and product launches. - Lead, coach, and develop B2C sales teams. - Set clear expectations, performance standards, and accountability frameworks. - Track and report B2C performance using clear dashboards and KPIs. - Provide accurate weekly and monthly sales reports, forecasts, and variance analysis