Area Sales Manager - Fast-Moving Consumer Goods- Bomet

About the Role

We invite applications from suitably qualified candidates for the position of Area Sales Manager in our Fast-Moving Consumer Goods division.

Duties & Responsibilities

• Manage organizational sales by developing a comprehensive business plan covering sales targets, revenue goals, and marketing expense controls
• Execute the sales plan and meet established sales goals; set individual sales targets with the sales team
• Oversee the activities and performance of the sales team and provide ongoing training and development
• Assist in recruiting sales representatives, setting objectives, coaching, and monitoring performance
• Develop new marketing avenues and lead generation strategies
• Equip the sales team through motivation, counseling, and product knowledge education
• Understand ideal customers and how they relate to company products
• Develop and cultivate long-term relationships with prospective consumers and related industries to strengthen partnerships
• Leverage existing networks to expand the company's product reach and repeat business through relationship building and exceptional customer experience
• Collaborate with the team to coordinate project implementation and customer service support, proactively addressing problems and customer issues to ensure satisfaction
• Provide regular feedback to management on market trends, competitive threats, and opportunities to deliver greater customer value
• Prepare strategic reports on all sales activities including sales and prospecting activities, sales calls, presentations, closed sales, and follow-up activities

Required Skills & Qualifications

• Diploma or degree in Sales & Marketing or a related field from a reputable institution
• Minimum 3 years of proven experience in Fast-Moving Consumer Goods (FMCG)
• At least 1 year's experience managing and directing a sales team
• Excellent spoken and written English communication skills with the highest standards of professionalism
• Proficiency in customer relationship management
• Fast learner with strong self-motivation