## Title: Area Sales Manager – Fast-Moving Consumer Goods (FMCG)

We invite applications from suitably qualified candidates for the position of Area Sales Manager in our Fast-Moving Consumer Goods division.

Manage organizational sales by developing a comprehensive business plan covering sales targets, revenue goals, and marketing expense controls
Execute the sales plan and meet established sales goals; set individual sales targets with the sales team
Oversee the activities and performance of the sales team and provide ongoing training and development
Assist in recruiting sales representatives, setting objectives, coaching, and monitoring performance
Develop new marketing avenues and lead generation strategies
Equip the sales team through motivation, counseling, and product knowledge education
Understand ideal customers and how they relate to company products
Develop and cultivate long-term relationships with prospective consumers and related industries to strengthen partnerships
Leverage existing networks to expand the company's product reach and repeat business through relationship building and exceptional customer experience
Collaborate with the team to coordinate project implementation and customer service support, proactively addressing problems and customer issues to ensure satisfaction
Provide regular feedback to management on market trends, competitive threats, and opportunities to deliver greater customer value
Prepare strategic reports on all sales activities including sales and prospecting activities, sales calls, presentations, closed sales, and follow-up activities

Diploma or degree in Sales & Marketing or a related field from a reputable institution
Minimum 3 years of proven experience in Fast-Moving Consumer Goods (FMCG)
At least 1 year's experience managing and directing a sales team
Excellent spoken and written English communication skills with the highest standards of professionalism
Proficiency in customer relationship management
Fast learner with strong self-motivation

Area Sales Manager - Fast-Moving Consumer Goods- Bomet

Job description