## Title: Social Media Manager - Cosmetics & Beauty

A reputable organization seeks a dedicated individual to lead social media strategy and execution for the cosmetics industry.

Develop, implement, and manage comprehensive social media strategies across Instagram, Facebook, TikTok, YouTube, X, and other platforms, tailored specifically for the cosmetics industry
Oversee the creation and curation of high-quality, engaging, and on-brand content including photos, videos, tutorials, and graphics that highlight product benefits and application techniques
Build and nurture an active online community by managing daily interactions, responding to inquiries and comments, and fostering brand loyalty with professionalism
Identify, onboard, and manage relationships with key beauty influencers and content creators to amplify brand messaging and reach
Use analytics tools to monitor social media performance metrics, track KPIs, analyze campaign ROI, and provide actionable insights for continuous improvement
Stay current with emerging social media trends, platform updates, and beauty industry best practices while ensuring all communication is compliant and professional

Minimum 5-7 years of professional experience in social media management, digital marketing, or content creation
Essential experience in the cosmetics or beauty sector
Strong portfolio demonstrating success in driving engagement and sales for a beauty brand
Deep familiarity with cosmetic product marketing nuances
Exceptional writing, editing, and verbal communication skills
Keen aesthetic eye and creative flair for visually appealing content
Proficiency in social media management tools (e.g., Hootsuite, Buffer), content editing software, and analytics platforms
Based in or near Nairobi, Kenya, with ability to work from the office and attend local events and photoshoots as required

Social Media Manager/Expert at Peoplelink Consultants Ltd

Job description