Ppc Expert (Paid Media Specialist) at iTravel Holidays
Confidential
Nairobi, Kenya
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: PPC Expert - Paid Media Specialist
About the Role
We are seeking a qualified PPC Expert to join our team. This role focuses on building, managing, and optimizing paid media campaigns to drive profitable leads and bookings for the travel industry.
Salary
KSh 25,000 - 35,000 per month (depending on experience)
Key Responsibilities
- Build, manage, and optimize PPC campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram)
- Manage seasonal and promotional campaigns including holiday travel and peak season promotions
- Set up and manage conversion tracking using GA4, Google Tag Manager, and pixel tracking
- Monitor daily campaign performance and manage budgets efficiently
- Conduct destination and intent-based keyword research
Requirements
- Strong experience with Google Ads and Meta Ads
- Minimum 2+ years managing PPC campaigns
- Proven ability to drive leads or bookings profitably
- Deep understanding of funnel-based advertising
- Deep understanding of attribution and conversion tracking
- Deep understanding of travel customer buying cycles
- Experience with GA4, Google Tag Manager (GTM), and remarketing audiences
Location
Nairobi, Kenya