Marketing & Events Associate

This is a full-time  role based in Nairobi, Kenya. The Marketing & Events Associate will be responsible for social media marketing, digital campaigns, analytics across all channels, online marketing initiatives, and coordination of events and outreach programs. Primary Responsibilities

• Marketing & Lead Generation

• Collaborate with commercial teams to develop and execute marketing strategies that increase brand awareness, drive new customer acquisition, and generate qualified leads.

• Set up, manage, and optimize campaigns on B2B digital platforms, including paid advertising channels with a clear focus on positive ROI.

• Manage social media channels and lead weekly content development aligned with commercial objectives.

• Plan and oversee marketing initiatives and product launches.

Digital & Performance Marketing

• Execute and optimize Facebook Ads, Google Ads, and LinkedIn Ads campaigns.

• Track, analyze, and report on performance across all marketing channels using web and campaign analytics.

• Support SEO initiatives and continuously improve digital presence.

• Events, Outreach & Partnerships

• Support sales, outreach, and marketing of Patascore’s products and services to strategic partners and targeted audiences via digital and offline channels.

• Pitch and present products/services at events, meetings, workshops, and seminars.

• Coordinate and support strategic events, partner activations, and industry engagements.

• Market Research & Product Support

• Conduct country-specific market research and track market trends to inform product development and competitive positioning.

• Participate in product and feature testing and quality assurance to ensure alignment with customer and partner needs.

• Gather customer and partner feedback across all channels and share insights with sales and product teams.

• Content & Impact Storytelling

• Lead financial education outreach programs and support financial education content development.

• Document and showcase customer and partner success stories across all operating markets.

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Minimum 2+ years’ experience in Social Media Marketing and Online Marketing.

• Must-have: At least 2 years of hands-on experience running Facebook Ads, Google Ads, and LinkedIn Ads.

• Strong digital marketing and web analytics skills.

• Solid understanding of SEO best practices, with willingness to continue learning.

• Excellent communication and interpersonal skills....