National Sales Head

About the Role

Kality Foods S.C invites qualified and experienced professionals to apply for the position of National Sales Head. The National Sales Head will oversee Cerealia's nationwide sales operations, driving revenue growth and market expansion. This role is responsible for setting strategic sales objectives, establishing targets and quotas, managing budgets, and developing sales programs and materials. The manager ensures consistent and profitable sales revenue while strengthening brand presence through effective planning, deployment, and leadership of sales and marketing teams.

Key Duties & Responsibilities

• Lead and manage sales and marketing channels to achieve revenue growth across multiple regions
• Supervise the sales department, providing guidance, coaching, and performance feedback to team members
• Analyze market trends and customer needs to define pricing strategies, volumes, incentives, and discount structures
• Support and mentor the sales force through regular field visits, ride-alongs, and training sessions
• Utilize CRM/RTM systems to track leads, coverage, volumes, and performance, providing comprehensive reports to management
• Ensure achievement of sales targets and budget expectations
• Record and report all sales activities to the CEO and Board on a periodic basis
• Develop and execute sales event activities
• Monitor progress and prepare sales performance reports
• Review sales team performance, improve performances, and provide quarterly productivity assessments
• Accurately forecast annual, quarterly, monthly, and daily revenue streams
• Coordinate company resources to ensure efficient and stable sales results
• Formulate and implement sales policies, practices, and procedures
• Build and maintain relationships with key decision-makers and stakeholders
• Conduct market research to stay updated on industry sales trends and competitor activities
• Manage budgets and allocate resources effectively across projects
• Represent the organization externally with customers and partners