Senior Marketing Officer
Abay Media Broadcast Service PLC
Addis Ababa, Ethiopia
Permanent
Published 2 months ago · Expires 3 weeks from now
Job description
An exciting opportunity has arisen for a motivated professional.
Key Duties:Lead ATL marketing campaigns (TV ads, posters, events).Manage partnerships, sponsorships & co-branding activities.Plan and execute event-based and on-ground activations.Support TV program branding and promotional campaigns.Coordinate with social media & BTL teams for aligned messaging.Manage full campaign cycles and budgets.Preparing, planning and project managing the publication of all publicity material to maximize brand promotion.Creating marketing campaigns and working with the company's external PR agency to see them executed.Creating and developing new innovative ways to communicate the company message to their existing customers.Planning and project managing marketing events and evaluating their success.Evaluating the effectiveness of all marketing activity.Developing and implementing an internal marketing program.Supporting the marketing manager in day-to-day marketing activities.Planning, developing and delivering campaigns as agreed within timescales.Perform any other related tasks as asked by the Market Manager.