Sales Representative

Position Overview

The Sales Representative will be responsible for managing and expanding territory to drive sales growth for the Heineken Breweries portfolio. This role demands exceptional relationship management skills, a proactive approach to executing outlet strategies, and the ability to effectively utilize digital tools to enhance customer engagement and satisfaction.

Location

Hosanna, Addis-Ababa, Ethiopia

Key Responsibilities

• Manage master data and oversee horizontal expansion
• Implement PICOS strategies and drive sales orders
• Manage forward stock and push essential SKUs while ensuring FIFO stock movement
• Collaborate with service providers to enhance performance
• Increase Heineken Breweries Point of Sale (POS) presence by actively prospecting and preparing commercial propositions for new outlets
• Follow a weekly visit plan defined by the line manager, ensuring all outlets are visited as scheduled
• Complete outlet execution checks and ensure perfect execution during visits
• Monitor stock levels of Heineken products, advising outlets and taking action to maintain optimal inventory
• Check fridge stock, positioning, and planogram adherence, taking corrective actions as necessary
• Ensure optimal placement of visibility materials both inside and outside outlets
• Utilize SEM, B2B order generation, and customer management tools effectively
• Manage loyalty schemes and enhance customer engagement
• Execute deployment plans and conduct regular checks on assets
• Plan and select outlets for promotions, implementing and evaluating their impact
• Deploy point-of-sale materials and activate outlets with customer drivers
• Collaborate with trade marketing for promotional proposals and follow up on implementation
• Gather and report on competitor activities, pricing, and promotional strategies
• Conduct regular market checks within the beverage industry
• Conduct routine problem-solving visits to all retailers in the territory