Sales Executive / Customer Outlet Management/Digital Marketer

About the Role

AZ Pipe Manufacturing is seeking an experienced Sales Executive with expertise in customer outlet management and digital marketing. You will manage direct sales channels, oversee customer service operations at our sales outlet, and drive digital marketing initiatives to support retail performance. This position requires a minimum of 2 years of proven sales experience, preferably in the manufacturing or construction materials industry.

Key Responsibilities

• Develop and execute annual and quarterly marketing and commercial strategies, ensuring digital initiatives support retail performance
• Conduct market research, competitor analysis, and pricing reviews to guide campaigns and outlet tactics
• Manage marketing budgets across ads, promotions, and retail activities
• Prepare integrated reports combining outlet sales performance, digital metrics, and campaign results for senior management
• Drive cost-efficiency in marketing and retail operations to maximize Return on Marketing Investment
• Manage the company's complete digital footprint, including website and social media platforms to boost brand visibility and generate qualified leads
• Oversee creation and promotion of engaging content including posts, graphics, videos, and product sheets across all platforms
• Track performance metrics (reach, engagement, conversions, web traffic), analyze trends, and optimize campaigns
• Support targeted digital and traditional advertising campaigns, managing content calendars and creative planning
• Ensure smooth daily operations and profitability of all designated sales outlets and showrooms
• Set and monitor sales targets, coaching teams to achieve and exceed goals
• Maintain high standards for visual merchandising, branding, and customer experience in all physical locations
• Coordinate logistics for sales outlets and manage standards for walk-in customers
• Track orders, provide product recommendations, and ensure high customer satisfaction with PVC and HDPE pipe products and accessories

Required Qualifications

• Minimum 2 years of proven sales experience
• Experience in manufacturing or construction materials industry preferred
• Strong digital marketing expertise
• Ability to manage multiple outlets and teams
• Proficiency in budget management and ROI optimization
• Experience with social media management and content creation
• Strong analytical skills with ability to interpret performance metrics and trends
• Excellent customer service and relationship management skills

Location

Addis Ababa, Ethiopia