D2C Website Operation Manager/Specialist

About the Role

A reputable organization seeks a dedicated individual to drive the performance and growth of its Direct-to-Consumer (D2C) website operations.

Website Operations & Performance Management

• Develop and execute the overall D2C website strategy
• Own monthly and quarterly revenue, traffic, and conversion targets
• Monitor and optimize key performance indicators (KPIs) including:
  • Traffic (Unique Visitors)
  • Conversion Rate (CVR)
  • Average Order Value (AOV)
  • Revenue
  • Bounce Rate
  • Repeat Purchase Rate
• Manage website content updates, product launches, and promotional calendar

Conversion & Revenue Growth

• Optimize the end-to-end customer journey to improve website conversion
• Continuously improve product detail pages (PDP), landing pages, and checkout flow
• Conduct A/B testing to enhance user experience and website performance
• Develop D2C-exclusive campaigns aligned with key retail moments (e.g., Black Friday and seasonal promotions)
• Drive upsell, cross-sell, and bundling strategies to increase order value

Traffic & Digital Marketing Collaboration

• Work closely with the digital marketing team on:
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Paid media
  • Social media traffic
  • Affiliate marketing
  • Email campaigns
• Monitor traffic mix and customer acquisition cost (CAC)
• Optimize organic search performance and keyword strategy

CRM & Customer Lifecycle Management

• Develop and optimize CRM and membership programmes
• Implement marketing automation strategies to improve retention and repeat purchases
• Segment customers and implement lifecycle-based engagement strategies
• Improve customer lifetime value (LTV)

Data Analysis & Reporting

• Establish a clear performance dashboard using tools such as Google Analytics and CRM systems
• Deliver weekly and monthly performance reports with actionable insights
• Make data-driven decisions to improve growth and operational efficiency

Website UX & Technical Coordination

• Collaborate with IT and developers to ensure:
  • Website speed
  • Mobile optimization
  • System stability
• Manage integrations with payment gateways