Request for Proposals for Consultancy to Develop a Strategic Communications and Market Engangement Framework for Access to Finance Rwanda (AFR) 

About Access to Finance Rwanda (AFR)

Access to Finance Rwanda (AFR) is a Rwandan not-for-profit company established in 2010 to promote financial inclusion and sector development. AFR is currently funded by Sweden, MasterCard Foundation, and Co-Develop.

We are part of the broader Financial Sector Deepening (FSD) in Africa, which seeks to create transformative impact on poverty reduction by supporting efforts to improve financial inclusion and financial sector development. We help financial institutions and markets drive more inclusive and sustainable economic growth.

Our Mission and Approach

AFR supports the removal of systemic barriers that hinder access to financial services by low-income people, particularly women, youth, and MSMEs. We support the development and provision of financial services, including savings, credit, insurance, investment, payments, and remittances.

AFR is guided by the Market Systems Development (MSD) approach, recognizing that efforts to increase financial inclusion and financial sector development must be market-led, profitable, and sustainable. We do not deliver services directly; rather, we work with and through market actors to catalyze large-scale change. We serve as a flexible and honest catalyst that brings public and private actors together to solve financial sector challenges.

Procurement Details

• Subject: Consultancy to Develop a Strategic Communications and Market Engagement Framework
• Location: Kigali, Rwanda
• Procurement Reference Number: AFR/RFP-STRATEGIC COMMUNICATION AND MARKET ENGAGEMENT/MARCH/2026
• Date of Issue: March 27, 2026