Marketing, Products & Strategic Projects Manager

About the Company

KT Rwanda Networks Ltd (KTRN Ltd) is a licensed telecommunications company incorporated under the laws of the Republic of Rwanda. The company specializes in providing and installing 4G LTE advanced technology services throughout Rwanda.

Position Overview

We are seeking a qualified and competent Marketing, Products & Strategic Projects Manager to drive our digital marketing initiatives, product strategy, and key business projects. This role is central to achieving our business objectives and strengthening our market position.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, email, and other online channels to drive engagement, brand awareness, and business growth
• Analyze product performance, conduct detailed competitor benchmarking, identify market gaps and opportunities, and provide insights to support product development, pricing, and positioning strategies
• Collect and interpret market data and industry trends; prepare market intelligence reports to support strategic decision-making
• Manage the company website, including content updates, design coordination, and analytics monitoring
• Ensure consistent brand identity and messaging across all marketing channels
• Coordinate cross-functional teams to prepare project proposals and tender bids, ensuring timely and compliant submissions
• Provide product training, marketing support, and promotional guidance to retail partners
• Monitor retailer performance and implement strategies to improve sales and strengthen brand presence
• Track and report on the performance of marketing campaigns and products

Location

Kigali, Rwanda