Marketing & Customer Experience Lead

About Us

Ishyo Foods Ltd is a Rwanda-based food processing company specializing in premium jams and fruit-flavored yogurts. We use fresh, locally sourced ingredients and support smallholder farmers across the country.

Position Overview

Department: Sales & Marketing

Reports To: Sales & Marketing Manager

Employment Type: Full-time

Location: Kigali, Rwanda

Role Purpose

The Marketing & Customer Experience Lead will drive marketing strategy, brand growth, customer engagement, and service excellence across all touchpoints.

Key Responsibilities

• Develop and implement integrated marketing strategies
• Lead digital campaigns including social media, Meta Ads, and Google Ads
• Oversee branding, content creation, and visual visibility
• Conduct market research and competitor analysis
• Manage retailer, distributor, and customer relationships
• Collect, analyze, and act on customer feedback
• Execute sampling programs, in-store promotions, and community activations
• Track campaign performance and prepare reports
• Support sales with promotional materials and product positioning
• Lead and mentor marketing and CX team members

Required Qualifications

• Bachelor's degree in Marketing, Mass Communication, Public Relations, Journalism, Business Administration, Economics, or related field
• 3–5 years' experience in marketing, customer experience, or brand management
• Experience with CRM systems (Odoo CRM, Zoho CRM, or similar)

Required Skills

• Ability to create and execute campaigns for FMCG products
• Strong understanding of consumer behavior and branding
• Digital marketing and social media expertise
• Excellent communication and conflict-resolution abilities
• Ability to analyze customer data, market trends, and sales reports
• Strong relationship-building skills with retailers and distributors