Tender Notice for Consultancy of Social Media Partner

About This Opportunity

We are seeking a suitably qualified and experienced agency to be appointed as our Social Media Partner. This appointment will cover the strategic planning, creative development, daily management, reporting, and brand protection of our digital and social media presence in alignment with brand standards, hotel marketing objectives, and regulatory requirements.

Overview

Social media refers to web-based interactive platforms including, but not limited to, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, WhatsApp, Snapchat, and TikTok.

The objective of this partnership is to engage target audiences through compelling, high-quality content that supports brand positioning, revenue growth, and reputation management, while adhering to regional usage guidelines and brand standards.

Scope of Services

The appointed partner will work closely with the General Manager and hotel leadership teams and will be responsible for the following:

Social Media Platforms & Governance

• Advising on the most appropriate platforms in line with hotel marketing objectives and target markets
• Creating and maintaining official accounts with consistent branding, imagery, and accurate information
• Maintaining full records of all login credentials, emails, two-factor authentication details, and authorised access, to be lodged with the General Manager and Financial Controller
• Providing access to Regional Marketing teams when required

Content Strategy & Planning

• Developing a rolling 90-day Social Media Content Plan aligned with the Sales & Marketing strategy
• Ensuring all plans are approved by the General Manager prior to implementation
• Guaranteeing compliance with brand voice, tone, visual identity, hashtags, and keyword strategy
• Obtaining General Manager approval for any deviations from brand standards

Content Creation

• Producing original, platform-specific content