Sales and Marketing Manager

About the Role

Livestock Bank Ltd is a fast-growing agribusiness company operating primarily in the poultry value chain, with a strong focus on day-old chicks (broilers and layers) and chicken meat production and distribution. We are seeking a highly driven Sales and Marketing Manager to lead our commercial operations and support national market expansion.

Reports To

Senior Management

Key Responsibilities

• Introduce, develop, and manage a national sellers' network across different regions of the country
• Recruit, train, supervise, and motivate the sales team and regional sellers to achieve set targets
• Develop, plan, execute, and monitor marketing plans and sales strategies for day-old broiler chicks, day-old layer chicks, and chicken meat
• Expand market presence through distributors, agents, farmers, hotels, restaurants, supermarkets, and institutional clients
• Coordinate demand planning with hatchery, production, and operations teams
• Conduct market research on poultry demand, pricing, and competitor activity
• Monitor sales performance, prepare forecasts, and submit regular reports to management
• Lead promotional activities, farm visits, exhibitions, and branding initiatives

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Agribusiness, Animal Science, or a related field
• Minimum of 5 years' experience in sales and marketing, preferably in the poultry or livestock sector
• Proven experience in building and managing sales networks or agent-based distribution models
• Strong understanding of broiler and layer production systems and poultry meat markets
• Excellent leadership, negotiation, and communication skills
• Proficiency in MS Office and CRM tools
• Fluency in English and Kinyarwanda (required); French is an added advantage

Personal Attributes

• Results-oriented with strong execution skills
• Strategic thinker