Team Lead, Growth & Digital Marketing at Koins Microfinance Bank

About the Role

The Team Lead, Growth & Digital Marketing leads the digital marketing team in developing and executing strategies across social media, content, SEO, paid ads, and email marketing. You will drive brand growth, customer engagement, and revenue through data-driven campaigns.

Key Responsibilities

• Measure conversion effectiveness across digital channels, tracking how visitors convert into leads or customers
• Assess the volume and quality of leads generated through digital channels and their impact on the sales pipeline
• Track repeat engagement, churn rate, and digital touchpoint effectiveness in retaining customers
• Monitor bounce rates, time on page, and form completion rates to evaluate campaign-specific page performance
• Analyze which digital touchpoints contribute most to conversions using first-touch, last-touch, and multi-touch attribution models
• Measure revenue generated from digital campaigns relative to total campaign costs
• Track email open rates, click-through rates, conversion rates, keyword rankings, and organic traffic to measure channel effectiveness
• Evaluate likes, shares, comments, and other interaction metrics across platforms to gauge audience engagement
• Monitor social media reach, website traffic, and search engine visibility to assess overall brand exposure

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
• 4–6 years of experience in digital marketing, with at least 2 years in a leadership role
• MBA, Nigerian Institute of Marketing certification, or other digital marketing certifications (advantageous)

What We Offer

• Hybrid work model
• 13th Month Salary
• Leave Allowance
• Medical Allowance