Social Media Manager at Unilag Microfinance Bank

Company

UNILAG Microfinance Bank LTD

Location

Lagos, Nigeria

About Us

UNILAG Microfinance Bank LTD is a leading provider of financial services to the Youth, Young Professionals and MSMEs in Nigeria.

Job Summary

We are seeking a talented, creative and social media-savvy individual to join our growing team. In this role, you will be responsible for creating engaging content, managing social media platforms and implementing campaign strategies that align with the bank's strategic plan.

Key Responsibilities

• Manage the bank's social media platforms across all channels
• Identify target audiences and determine appropriate platforms and campaign strategies (Instagram, LinkedIn, X, TikTok, Facebook, etc.) to engage them
• Create high-quality graphics and visual content including images, videos, reels, and infographics to connect with target audiences
• Write captions, posts, and social copy that reflect the brand voice and curate relevant content from external sources to share
• Set up and manage ad campaigns and promotional events
• Collaborate continuously with the marketing, product design, and customer support teams to streamline strategies and maximize market opportunities
• Coordinate influencer collaborations and brand partnerships

Required Qualifications

• 1-3 years of proven experience as a Social Media Manager or in a similar role, with evidence of community growth and measurable impacts
• Proficiency in content creation, graphic design, and brand marketing
• Proficiency in writing and copy editing
• Advanced proficiency in InDesign, Adobe Photoshop, or Motion for graphic design (mandatory)
• Proficiency in video editing tools (mandatory)
• Strong understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, WhatsApp, YouTube, and others)