Senior Sales Representative – Power Generation

Position Overview

The Senior Sales Representative is responsible for driving sales of diesel generators to businesses, industries, government institutions, and individual clients. This role involves identifying new business opportunities, maintaining client relationships, and achieving sales targets. The ideal candidate should have a strong technical understanding of power generation systems and a proven track record in B2B and B2C sales.

Key Responsibilities

Sales & Business Development

• Identify and pursue new sales opportunities in commercial, industrial, and residential markets
• Develop and maintain a strong sales pipeline through cold calling, networking, and referrals
• Conduct client meetings, presentations, and product demonstrations
• Prepare and negotiate proposals, contracts, and pricing agreements

Client Relationship Management

• Build and maintain long-term relationships with key clients, contractors, and distributors
• Provide after-sales support to ensure customer satisfaction and repeat business
• Address customer inquiries, technical questions, and service needs in collaboration with the technical team

Market & Competitor Analysis

• Monitor industry trends, competitor activities, and market demands
• Provide feedback to management on customer needs and product improvements

Sales Strategy & Reporting

• Develop and execute strategic sales plans to meet revenue targets
• Maintain accurate sales records and reports using CRM software
• Participate in sales forecasting and budget planning

Technical Knowledge & Compliance

• Stay updated on generator specifications, power requirements, and industry regulations
• Ensure compliance with company policies and industry standards

Required Qualifications

Education & Experience

• Bachelor's degree in Business, Marketing, Engineering (Electrical/Mechanical), or related field
• 5+ years of sales experience in power generation, industrial equipment, or related sectors