Sales Associate Exhibition (Tradeshow) at Etcon Analytical and Environmental Systems & Services Limited

About the Role

A Sales Associate in an exhibition setting plays a pivotal role in both customer engagement and the operational success of event spaces. This position uniquely blends sales expertise with a deep appreciation for exhibitions, ensuring that visitors have enriching experiences while driving revenue through sales and event promotion.

Key Responsibilities

• Prospect, qualify, and close new leads, including developing new accounts and nurturing existing client relationships
• Sell exhibition stands and sponsorships, particularly for B2B events, with a focus on relationship-building and revenue growth
• Deliver compelling sales presentations and craft creative proposals that effectively communicate value and close opportunities
• Meet and exceed sales targets for exhibition stands, sponsorship packages, and touring exhibitions
• Build and maintain long-term strategic partnerships with exhibitors and sponsors
• Manage exhibitor clients at events, including handling pre-show bookings, on-site coordination, and post-event rebooking
• Prepare proposals and promotional materials for exhibitions
• Manage client relations and maintain strong communication throughout the sales cycle
• Coordinate with production and operations teams to ensure client contracts align with exhibition floor plans
• Work alongside marketing teams to integrate sponsorship opportunities and maximize exposure for clients
• Contribute to marketing efforts, including social media promotion and email campaigns
• Monitor market trends, conduct competitive analysis, and identify growth areas to inform sales strategies
• Gather and analyze customer feedback to inform future exhibitions and sales strategies
• Attend industry events and conferences to expand networks, gain insights, and promote the company

What We're Looking For

• Strong sales expertise with proven ability to close deals
• Excellent relationship-building and client management skills
• Creative proposal development capabilities
• Market trend awareness and competitive analysis skills
• Ability to work collaboratively with marketing, production, and operations teams
• Networking abilities and professional presence at industry events

Location

Lagos, Nigeria