Regional Sales Manager at Sonia Foods Industries

About the Role

This position offers a great opportunity for career growth. The Regional Sales Manager will be responsible for leading and managing the sales operations within the South-South region of Nigeria. This role requires a proven leader with a strong background in sales strategy, market development, team leadership, and distributor management.

Key Responsibilities

• Develop and execute regional sales strategies to achieve and exceed company sales targets
• Lead, motivate, and manage the regional sales team to deliver on objectives, ensuring capability development and high performance
• Identify and expand business opportunities by building strong relationships with distributors, key accounts, and trade partners
• Monitor, analyze, and report on regional sales performance, market trends, and competitor activities
• Oversee effective distribution, merchandising, and market penetration strategies across all sales channels
• Ensure proper territory coverage, route-to-market execution, and adherence to sales processes
• Drive promotional and trade marketing initiatives within the region in collaboration with the marketing team
• Ensure compliance with company policies, pricing guidelines, and business ethics
• Provide leadership in resolving market challenges, customer complaints, and operational issues within the region
• Support succession planning by coaching and developing regional sales talent

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA is an added advantage)
• Minimum of 10 years' progressive sales experience in FMCG or related industries
• At least 3 years' proven experience as a Regional Sales Manager or equivalent role
• Strong knowledge of the South-South Nigeria market with established relationships