Product Growth Manager at OnePort 365

Job Summary

OnePort 365 seeks a dedicated Product Growth Manager to spearhead lead generation, drive adoption of our proprietary digital tools, and build a robust community of digital native shippers (importers/exporters). You will convert tool users into revenue-generating clients for our logistics booking services across African markets.

Principal Duties and Responsibilities

• Develop and execute full-funnel digital campaigns (SEO, paid media, content creation) to acquire qualified B2B leads across target African markets, with a focus on converting them into users of our digital tools
• Implement growth hacks and strategies to increase daily, weekly, and monthly active usage of key utility tools (OneTrack 365, TradeDocs 365, EasyBook 365), establishing them as indispensable resources in the shipping ecosystem
• Cultivate an engaged community of shippers that actively provides feedback and demonstrates loyalty, directly leading to increased bookings via the Digital Booking Platform
• Design and execute the initial go-to-market strategy for new B2B SaaS products, ensuring lead volume and product-market fit validation
• Rigorously test hypotheses, track key metrics (CAC, LTV, conversion rates across tools), and utilize data to rapidly scale successful growth channels

Required Skills and Competencies

• Strong understanding of digital growth methodologies (AARRR funnel, product-led growth, AI-driven marketing)
• Proven ability to design and execute scalable social media and online/digital acquisition and activation strategies
• Strong analytical mindset with the ability to interpret complex data and convert insights into actionable strategies
• Experience with product experimentation, customer segmentation, and journey mapping
• Excellent research and communication skills

Location

Lagos, Nigeria