National Sales Manager (B2C) – FMCG (Edible Oils) at Workforce Group

About the Role

We are seeking a high-performing National Sales Manager (B2C) to drive nationwide retail growth for flagship edible oil brands. If you are a proven FMCG sales leader with deep expertise in B2C channels, distributor management, and retail execution, this is your opportunity to lead a fast-growing portfolio across Nigeria.

Key Responsibilities

• Develop and execute a winning B2C sales and distribution strategy nationwide
• Grow market share across General Trade, Modern Trade, and E-commerce channels
• Expand and manage a strong distributor, sub-distributor, and retail network
• Drive retail visibility, in-store activation, and strong trade execution
• Lead and coach a national sales force to deliver on volume and revenue targets
• Ensure efficient route-to-market operations and channel performance
• Monitor competitor activities, pricing trends, and consumer insights
• Collaborate cross-functionally with Supply Chain, Marketing, and Finance to optimize availability and drive growth

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, or a related field (Minimum of Second-Class Upper division); MBA is an advantage
• 7+ years of FMCG Senior Sales Leadership experience with B2C focus
• Strong track record managing distributors and retail channels
• Deep understanding of route-to-market (RTM) models, trade marketing, and field execution
• Proven experience leading nationwide or large regional sales teams
• Proficiency with CRM/SFA tools and performance dashboards
• Strategic thinker with strong execution discipline

Location

Lagos, Nigeria