Marketing Sales Executive at Fadac Resources

About the Role

We invite applications from suitably qualified candidates for the position of Marketing Sales Executive.

Key Responsibilities

• Segment target markets (end-consumers, B2B, distributors, retailers) to tailor positioning and messaging
• Develop marketing plans and sales strategies aligned with organizational goals, including new product launches, import substitution, and shelf-life extension claims
• Conduct market research to understand consumer behavior and trends in nutrition, food, and biotech sectors; identify opportunities and threats
• Develop or support packaging, labeling, and promotional materials to reflect brand positioning, quality, and market promise
• Build and maintain relationships with distributors, retailers, wholesalers, and other trade partners across product lines
• Implement trade promotions, deals, in-store activations, and retailer engagements to accelerate product uptake
• Plan and execute marketing campaigns (digital, field, trade shows) to increase awareness and demand
• Manage customer feedback loops by gathering insights from customers, retailers, and end-users; communicate findings to R&D, production, quality, and operations teams to improve products or positioning
• Ensure excellent customer service and help resolve issues regarding product quality, delivery, and other concerns

Required Qualifications

• Bachelor's Degree or Higher National Diploma (HND) in Marketing, Business Administration, Sales, or a closely related field
• Minimum of 5 years of sales and marketing experience in the FMCG sector, particularly with food products
• Deep knowledge of consumer behavior, product positioning, and market penetration strategies
• Experience with distribution networks, trade promotions, and retail engagement in the food/FMCG market
• Strong communication, presentation, negotiation, and influencing skills
• Ability to work cross-functionally with production, R&D, quality, and supply chain teams to ensure product, promotion, and delivery alignment
• Strong analytical skills and comfort with data-driven decision making

Location

Lagos, Nigeria