Marketing Officer (Healthcare Sector)

Position Overview

Pephla Medical Laboratory Diagnostic Centre is seeking an experienced and creative Marketing Officer to drive business growth and client acquisition. This role focuses on attracting new clients and referrals while maintaining strong relationships with existing clients in the healthcare sector.

Location and Compensation

Location: Ada-George Road, Port Harcourt, Rivers State, Nigeria

Salary: 100,000 – 150,000 per calendar month + performance-based commission (depending on experience and arrangement)

Key Responsibilities

• Source new business opportunities and clients from both private and public sectors
• Contribute to the implementation of marketing strategies and sales plans
• Arrange meetings and presentations with prospective clients
• Conduct regular market intelligence activities and environmental scans
• Assist in the development of healthcare plans tailored to target markets
• Participate in the formulation of the company's marketing and sales strategies
• Achieve significant market penetration in line with set organizational targets
• Utilize sales forecasting and strategic planning to ensure profitability of laboratory plans and services
• Develop products and services to meet identified market needs
• Engage in promotional activities and trade shows, collaborating with agents and advertisers to market company products

Required Skills and Qualifications

• At least 3 to 5 years of marketing experience in the healthcare industry
• Excellent communication and presentation skills, both oral and written
• Strong sales and customer relationship management skills
• Experience with Health Maintenance Organizations (desirable)
• Knowledge of National Health Insurance Scheme operations (desirable)