Marketing Lead at Dr. Seyi Absolute Wellness

About the Role

An established wellness company is recruiting a Marketing Lead to develop and execute comprehensive marketing strategies that drive business growth and brand recognition in the healthcare and wellness sector.

Key Responsibilities

• Develop and implement a comprehensive online and offline marketing strategy that aligns with business objectives
• Conduct market research to identify trends, customer needs, and opportunities in the wellness and healthcare industry
• Oversee brand identity, ensuring consistent messaging across digital platforms, print materials, and events
• Manage digital marketing efforts, including social media, SEO, email marketing, and paid advertising
• Oversee content creation and promotional campaigns to drive customer engagement and lead generation
• Develop and maintain relationships with affiliates, distributors, media partners, and industry influencers
• Collaborate with internal teams, including sales and medical professionals, to align marketing efforts with business goals
• Set key performance indicators (KPIs) and analyze marketing data to optimize campaigns and maximize ROI
• Manage the marketing budget effectively, ensuring cost-efficient allocation of resources
• Provide regular reports on campaign performance, market trends, and customer insights

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 4 years of proven post-NYSC experience in marketing, preferably within the wellness, healthcare, or medical industry

Required Skills

• Strong knowledge of digital marketing, brand management, and market research
• Excellent leadership, communication, and project management skills
• Ability to use data analytics for informed decision-making
• Creativity and innovation in campaign development

Location

Lagos, Nigeria