Marketing Communication Associate at Etcon Analytical and Environmental Systems & Services Limited

Job Summary

The Marketing Communication Associate supports the development and execution of internal and external communication strategies that promote the organization's brand, products, and initiatives. This role involves content creation, campaign support, social media coordination, event marketing, and maintaining brand consistency across all channels.

Key Responsibilities

• Assist in developing and implementing marketing and communication plans
• Create and edit content for digital platforms, emails, press releases, letters, blogs, and promotional materials
• Coordinate and manage social media calendars and campaigns
• Support branding efforts to ensure consistency in messaging and visual identity
• Collaborate with design and creative teams to produce marketing assets (flyers, ads, email templates, etc.)
• Track and report on the effectiveness of campaigns and suggest improvements
• Help organize and promote events, product launches, and webinars
• Maintain media contact databases and assist with PR activities
• Monitor industry trends and competitor communications for insights
• Develop and deliver communication materials (print and digital): brochures, newsletters, direct mail, email campaigns, and corporate literature
• Create, draft, and edit content across channels: website copy, social media posts, internal communications, and press releases
• Manage and support social media platforms through content scheduling, engagement, and monitoring
• Support marketing campaigns across channels (digital, print, events)
• Assist with campaign planning, execution, and coordination with external vendors and partners
• Perform research and analytics including competitor and market research, track campaign metrics (open rates, engagement, conversions), and provide insights for optimization
• Maintain brand consistency by ensuring messaging, visuals, and tone align with brand guidelines across all communications