Independent Contractor – Digital Marketing, Branding & IT Support

Role Overview

We are seeking a highly skilled and versatile professional to oversee the company's digital marketing and branding activities while providing support for related IT functions. The contractor will play a critical role in enhancing our brand visibility, driving online engagement, and ensuring smooth digital operations that align with our business growth objectives.

This role requires a strategic thinker with a passion for innovation and a deep understanding of the construction equipment industry.

Key Responsibilities

Digital Marketing & Branding

• Develop and execute digital marketing strategies across social media, email, and web platforms
• Manage online advertising campaigns (Google Ads, social media ads) to drive lead generation
• Create and maintain engaging content (graphics, videos, blog posts) consistent with brand identity
• Monitor and analyze digital performance metrics; prepare monthly reports with actionable insights
• Strengthen brand positioning through consistent messaging and creative campaigns

IT & Technical Support

• Manage and update company website, ensuring functionality, security, and SEO optimization
• Provide technical support for digital tools, platforms, and marketing software
• Assist with IT-related tasks such as email systems, cloud storage, and basic troubleshooting
• Collaborate with external vendors or IT specialists when advanced support is required

Expected Outcomes

• Increased brand visibility and digital presence
• Consistent and professional branding across all channels
• Improved lead generation and customer engagement
• Reliable IT support for digital marketing infrastructure

Required Qualifications & Skills

• Proven experience in digital marketing, branding, and IT support
• Strong knowledge of SEO, SEM, social media management, and analytics tools
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite)