Head of Treasury Marketing at Trusoft Limited

Job Summary

An exciting opportunity has arisen for a motivated professional. The Head of Treasury Marketing manages the marketing unit, develops, and ensures the effective implementation of Capital Market firm marketing strategy. The role is individually accountable for achieving results through the efforts of other managers and team members over a 1–2 year horizon. As a senior leader, the Head of Treasury Marketing provides strategic direction, aligns marketing initiatives with business unit (BU) strategies, oversees communication and brand integrity, and manages key stakeholder relationships. The role also ensures operational excellence, measurable business outcomes, and the sustained positioning of the organization as a leader in the financial services industry.

Key Responsibilities

Strategy & Marketing Service Management

• Provide detailed input and assist in the compilation of company and BU strategies
• Take accountability for marketing strategy delivery over a 1–2 year horizon
• Develop and communicate clear, executable marketing business plans that reflect BU priorities
• Devise marketing strategic plans and ensure their effective implementation
• Design and implement marketing plans for specific customer segments
• Define performance parameters (including balanced scorecard) and metrics for the marketing function
• Drive operational excellence and continuous improvement across marketing activities

Communication & Brand Management

• Oversee implementation of all internal and external communication plans in consultation with BUs
• Develop brand strategies to position the organization as a leader in the financial services industry
• Ensure brand integrity and governance throughout the organization
• Lead corporate communications, media relations, and public engagement efforts

Stakeholder Management

• Engage with BUs to identify and leverage opportunities for marketing synergies
• Manage key external relationships including regulators and government entities

Location

Lagos, Nigeria