Head of Sales at Pack'N'Pay

About the Role

We are seeking an experienced and high-performing Head of Sales to lead our fast-growing sales operation across both online and offline channels. The ideal candidate has strong experience in retail finance, FMCG, microfinance, and distribution, with a deep understanding of agent-driven sales models.

This role involves managing a multi-layered sales structure that includes:

• Master Agents
• Super Agents
• Field Sales Agents
• Offline and Online Sales Teams
• In-store Representatives, Enterprise Sales, and Digital Sales Channels

The Head of Sales must be strategic, data-driven, and capable of driving aggressive market expansion.

Key Responsibilities

Sales Leadership & Structure Management

• Lead and oversee sales teams across all channels: offline, online, enterprise, diaspora, and in-store
• Manage the entire agent ecosystem (Master Agent → Super Agents → Agents)
• Set clear KPIs, quotas, and performance expectations for each sales layer

Team Development & Performance

• Develop weekly and monthly performance review systems for sales managers, team leads, and agents
• Drive recruitment, onboarding, and training of agents, super agents, and sales representatives
• Conduct weekly strategy meetings with the sales management team

Sales Strategy & Execution

• Develop and execute sales plans aligned with business goals
• Expand the agent network and ensure active performance across assigned territories
• Coordinate route-to-market strategies for agent-driven and direct sales models

Reporting & Sales Accountability

• Ensure accurate and timely reporting from all sales units
• Provide performance trends and risk reports to management
• Monitor sales funnels and ensure follow-through on leads in collaboration with Customer Experience for CRM insights

Required Qualifications

• 4–6 years of experience in sales leadership
• Proven experience in retail finance, FMCG, microfinance, or distribution
• Experience managing agent-driven sales models
• Strong strategic and data-driven approach to sales management

Location

Port Harcourt or Lagos, Nigeria