Offre fiable
Head of Sales and Marketing
Health Assur Ltd
Lagos, Nigeria
CDI
Publiée il y a 2 mois · Expire dans 3 semaines
Description du poste
We invite applications from suitably qualified candidates.
Position Overview:
Strategic Leadership:
- Develop and execute integrated sales and marketing strategies aligned with company goals
- Define revenue, growth, and market expansion targets
- Lead long-term planning, budgeting, and forecasting
- Analyze market trends, competition, and customer insights to guide strategy
- Set and achieve sales targets and KPIs
- Design and optimize sales structures, territories, and processes
- Lead, coach, and motivate the sales team
- Oversee key accounts, partnerships, and major negotiations
- Monitor pipeline performance and conversion rates
- Implement CRM systems and sales analytics
- Develop and manage brand positioning and messaging
- Oversee marketing campaigns (digital, content, events, PR, advertising)
- Drive lead generation, demand creation, and customer acquisition
- Ensure alignment of marketing efforts with sales objectives
- Manage product marketing, pricing, and go-to-market strategies
- Own revenue growth and profitability targets
- Track ROI on sales and marketing initiatives
- Optimize customer acquisition cost (CAC) and lifetime value (LTV)
- Prepare and present performance reports to senior management
- Work closely with Product, Operations, Finance, and Customer Success teams
- Provide market feedback to influence product development
- Align sales and marketing efforts with customer experience initiatives
- Build strong relationships with key customers and stakeholders
- Ensure a customer-centric approach across sales and marketing
- Identify new market opportunities, segments, and channels
- Recruit, train, and retain high-performing sales and marketing talent
- Set clear goals, performance reviews, and career development plans
- Foster a culture of accountability, collaboration, and innovation
- Ensure compliance with company policies, legal standards, and ethical practices
- Manage vendor and agency relationships
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