Head of Marketing

This position offers a great opportunity for career growth. Position Overview:

• The Head of Marketing is responsible for developing and executing Air Peace's overall marketing strategy to strengthen brand positioning, drive passenger demand, stimulate revenue growth, and enhance customer engagement across all domestic, regional, and international markets.

• The role oversees brand management, digital marketing, product development, market insights, advertising, and customer communications to support Air Peace's commercial objectives.

Key Responsibilities: Key Responsibilities: include but are not limited to: Strategy and Leadership

• Develop the airline's annual and long-term marketing strategy aligned with commercial goals, network expansion, and brand ambitions.

• Lead and manage the marketing team, ensuring high performance, creativity, and efficient execution of campaigns.

• Serve as a strategic advisor to the CCO and Marketing and Brand Director on market trends, consumer behavior, and brand-related decisions.

• Oversee the airline's marketing budget and ensure ROI-driven spend allocation across channels.

Brand Management

• Strengthen and protect the Air Peace brand across all customer touchpoints.

• Define and maintain brand identity, visual guidelines, tone of voice, and brand architecture.

• Drive brand consistency in all internal and external communications, sponsorships, and partnerships.

Digital Marketing and Communications

• Oversee digital media strategy, including SEO/SEM, social media, online advertising, email marketing, and mobile engagement.

• Collaborate with e-commerce and revenue teams to optimize online sales, website conversion, and customer retention.

• Ensure timely, clear, and engaging communication across all digital platforms.

• Support crisis communication and reputation management activities.

Product and Customer Experience

• Work with Network Planning, Revenue Management, and Customer Experience teams to develop market-driven products, promotions, and loyalty propositions.

• Conduct segmentation analysis to identify new opportunities for revenue growth and customer engagement.

• Manage inflight and ground product communications, brand experience, and service touchpoint alignment.

Market Research & Insights

• Lead market intelligence activities, competitive benchmarking, and customer research.

• Provide data-driven insights to support route launches, pricing strategies, and promotional decisions.

• Monitor passenger sentiment, brand metrics, and customer trends to guide commercial decisions.

Campaigns, Advertisement and Promotions

• Plan and exec...