Head, General Merchandise

About the Role

Payarena Mall, the digital commerce arm of our fintech company, is seeking an experienced and commercially driven Head of General Merchandise to lead and scale the department. This role is responsible for the strategic direction, vendor portfolio growth, product assortment optimization, and revenue generation across a wide range of non-fashion categories such as electronics, home & kitchen, personal care, baby products, office supplies, and more.

Job Objectives

• Define and execute strategic initiatives that drive growth, profitability, and market competitiveness
• Lead the General Merchandise Department with deep e-commerce and retail expertise
• Demonstrate exceptional leadership capabilities and a strong commercial mindset

Key Responsibilities

Strategic Leadership & Category Management

• Define and execute the strategic roadmap for the General Merchandise Department, aligned with Payarena Mall's overall vision and growth targets
• Lead category planning, assortment strategy, and pricing initiatives to improve customer experience and drive conversions
• Identify trends and demand patterns to expand and optimize the product offering across key verticals

Vendor & Partner Management

• Acquire, manage, and grow relationships with high-impact vendors, distributors, and brand partners
• Negotiate commercial terms, supplier incentives, exclusivity deals, and strategic campaigns
• Monitor vendor compliance with SLAs on pricing, quality, stock availability, and fulfillment

Revenue & Performance Management

• Drive revenue growth through assortment expansion, product bundling, pricing strategy, and promotions
• Track sales performance, conversion metrics, and customer feedback; use insights to adjust strategy and enhance performance
• Ensure effective execution of merchandising, catalog management, and content optimization

Team Leadership & Collaboration

• Lead and mentor a team of category managers, business development executives, and account officers
• Foster collaboration across departments to drive integrated commercial strategies
• Build a high-performing culture focused on excellence and continuous improvement

Required Qualifications

• Proven experience in e-commerce or retail merchandise management at a senior level
• Deep understanding of general merchandise categories and vendor ecosystem
• Strong commercial acumen with demonstrated ability to drive revenue and profitability
• Exceptional leadership and team management skills
• Experience with category planning, assortment optimization, and pricing strategy