Growth Marketing Associate at Passnownow.com

Key Responsibilities

• Develop and execute growth marketing campaigns to increase user acquisition and retention
• Optimize marketing funnels through A/B testing, analytics, and customer feedback
• Manage social media and paid advertising campaigns across Meta, Google, TikTok, and other platforms
• Analyze performance data to identify trends, insights, and opportunities for improvement
• Collaborate with content, design, and product teams to align campaigns with brand strategy
• Track and report on key growth metrics including conversion rates, customer acquisition cost (CAC), and ROI
• Explore partnership and influencer marketing opportunities to expand brand reach

Qualifications & Skills

• 1–3 years of experience in digital marketing, growth hacking, or related roles
• Proficiency with analytics and marketing tools such as Google Analytics, Meta Ads Manager, and Mailchimp
• Strong understanding of SEO, SEM, and social media strategies
• Excellent copywriting, communication, and project management skills
• Creative mindset with the ability to turn ideas into measurable outcomes

Why Join Us

• Opportunity to work in a mission-driven edtech organization shaping the future of learning in Africa
• Collaborative and innovative work culture
• Career growth and personal development opportunities