ESG - Digital Marketer at Independent Project Monitoring Company Limited (IPMC)

Role Overview

We are seeking a results-driven Digital Marketer who will lead all online marketing efforts to position IPMC as a trusted ESG rating authority. This role combines strategy, execution, and creativity to grow awareness, generate leads, and support business development.

Key Responsibilities

• Develop and execute a digital marketing strategy aligned with ESG and sustainability themes
• Manage and grow IPMC's online presence across LinkedIn, Twitter, website, and newsletters
• Design and run targeted ad campaigns to reach companies, investors, and stakeholders who need ESG ratings
• Promote IPMC's ESG reports, policies, and methodologies through digital channels
• Plan and coordinate podcasts and webinars on ESG topics to establish thought leadership
• Create high-quality content including articles, case studies, infographics, and videos tailored to ESG trends and IPMC's services
• Support sales by generating leads through digital campaigns and nurturing them into report requests
• Manage SEO and website optimization to ensure IPMC ranks for ESG-related searches
• Monitor analytics, measure campaign effectiveness, and provide performance reports
• Research and recommend digital tools for marketing automation, lead generation, and audience engagement
• Assist in developing partnerships and contacting potential clients through digital outreach

What Success Looks Like

• Increased awareness of IPMC as an ESG rating authority
• Growth in inbound requests for ESG reports and ratings
• Stronger engagement with stakeholders through podcasts, articles, and campaigns
• Measurable growth in digital presence and lead conversion

Qualifications

• Proven experience in digital marketing, preferably in finance, ESG, sustainability, or data services
• Strong knowledge of SEO, social media marketing, and paid advertising
• Content creation skills including writing, design basics, and video/podcast promotion