Digital Marketing Specialist (Remote)

Position Overview

The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing strategies across multiple platforms and business lines. This role focuses on SEO, paid advertising, email marketing, website optimization, lead generation, and AI-powered automations to drive traffic, conversions, and revenue.

This position requires someone who understands both e-commerce marketing and service-based lead generation, and can adapt strategies across different industries.

Key Responsibilities

Digital Marketing & Growth Strategy

• Develop and execute digital marketing strategies across all company platforms and brands
• Manage and optimize SEO, PPC, and conversion-focused campaigns aligned with business goals
• Run and optimize paid advertising on Google, Facebook, Instagram, and other relevant platforms
• Use AI tools to improve targeting, ad performance, copy, and campaign efficiency

Website, E-commerce & Platform Management

• Manage and optimize company websites and Shopify stores for traffic, conversions, and user experience
• Optimize product pages, service pages, landing pages, and content for SEO and lead conversion
• Support promotions, service launches, and new offerings across platforms
• Monitor performance metrics and recommend improvements to increase revenue and leads

Email Marketing, Funnels & Automation

• Build and manage email marketing campaigns for both sales and lead nurturing
• Create automated workflows (welcome flows, lead follow-ups, abandoned carts, re-engagement)
• Segment audiences and personalize messaging across different business lines
• Implement AI-assisted automation tools to improve response time, follow-ups, and conversions

Analytics, Reporting & Optimization

• Track performance using Google Analytics, ad dashboards, CRM tools, and platform reports
• Analyze traffic, leads, conversion rates, and ROAS