Digital Marketing Specialist at Structured Resource Business Limited

Position Overview

An exciting opportunity has arisen for a motivated professional to join our organization. The Digital Marketing Specialist will play a key role in driving the digital transformation strategy, overseeing and executing digital marketing initiatives to build brand awareness, increase consumer engagement, and drive e-commerce growth.

This role involves leveraging digital channels such as social media, SEO, email/SMS marketing, paid advertising, content marketing, and analytics to enhance the brand's digital footprint and deliver measurable business results.

Key Responsibilities

Digital Strategy Development & Execution

• Develop and execute comprehensive digital marketing strategies to support organizational objectives, increase customer acquisition, drive product and service awareness, and enhance online presence
• Lead the planning and implementation of integrated digital marketing campaigns across channels including SEO, SEM, social media, email marketing, and partnerships to drive traffic, leads, and conversions
• Ensure digital campaigns and content align with overall business strategy and objectives while focusing on driving measurable engagement and growth
• Collaborate with cross-functional teams (business development and e-commerce) to design and execute strategies that complement traditional marketing efforts, ensuring consistent messaging and branding
• Monitor and optimize digital channels to improve performance, increase ROI, and maximize brand visibility
• Drive customer acquisition and engagement by leveraging data-driven insights to refine campaign tactics and deliver optimal results
• Continuously assess and improve digital marketing performance metrics and reporting

Compensation

Salary Range: NGN 300,000 - NGN 350,000.00

Location

Lagos, Nigeria