Digital Marketing Officers

We are looking for a qualified candidate to fill this position. Key Responsibilities: Digital Marketing & Lead Generation:

• Plan, execute, and optimize digital campaigns across SEO, SEM, social media, email, and display networks.

• Manage and grow the company’s online presence (website, LinkedIn, Google Business, Meta platforms, etc.).

• Create compelling digital content (posts, ads, videos editing and production, newsletters) tailored to target audiences.

• Drive inbound lead generation campaigns aligned with product offerings.

Sales & Deal Closure:

• Engage with leads generated through digital channels, qualify prospects, and close deals.

• Manage the digital sales pipeline, ensuring timely follow-up and conversion.

• Collaborate with the Business Development team to align digital sales with field activities.

• Meet and exceed assigned monthly and quarterly sales targets.

Customer Engagement & CRM Integration:

• Capture and update customer data in the CRM system for effective tracking.

• Nurture relationships with prospects and customers through personalized digital touch points.

• Provide excellent pre- and post-sales support via digital communication channels.

Analytics & Performance Tracking:

• Monitor and report performance of digital marketing and sales activities.

• Track KPIs including reach, engagement, leads generated, conversion rates, and revenue closed.

• Provide insights and recommendations to improve campaign ROI and sales efficiency.

Key Performance Indicators (KPIs)

• Number of qualified leads generated via digital channels.

• Conversion rate of leads to sales.

• Monthly/quarterly revenue achieved from digital channels.

• Engagement growth across social media and website.

• Customer satisfaction and retention from digital touch points.

Required Qualifications: & Skills

• Bachelor’s Degree in Marketing, Business, Communications, or related field.

• 2 – 4 years’ proven experience in digital marketing and sales (B2B preferred).

• Strong knowledge of digital marketing tools (SEO, Google Ads, Meta Business Suite, LinkedIn Ads, email automation).

• Track record of achieving and exceeding sales targets.

• Proficiency with CRM systems and digital sales tools.

• Excellent communication, negotiation, and customer engagement skills.

• Creative, analytical, and performance-oriented mindset.