Digital Marketing Generalist

A reputable organization seeks a dedicated individual for this role. Role Summary

• The Digital Marketing Generalist will be responsible for executing and managing the company’s digital marketing activities across online channels to drive brand visibility, lead generation, and customer engagement. This is a hands-on execution role that supports sales performance and overall business growth.

Key Responsibilities: Digital Marketing Execution

• Plan, execute, and manage day-to-day digital marketing activities across social media, email, website, and paid platforms.

• Create and schedule engaging content aligned with brand guidelines and campaign objectives.

• Manage social media platforms (Instagram, LinkedIn, X, etc.), including community management and engagement.

• Support digital advertising campaigns (Meta, Google, etc.) and monitor performance.

Lead Generation & Campaign Support

• Support lead generation campaigns for property sales and brand initiatives.

• Work closely with the Sales team to align marketing campaigns with sales priorities.

• Track campaign performance and optimize content and ads for better results.

Content & Brand Support

• Assist with basic graphic design needs (Canva or similar tools).

• Ensure brand consistency across all digital channels.

• Support marketing materials for launches, promotions, and events.

Reporting & Analytics

• Track digital marketing metrics (reach, engagement, leads).

• Prepare simple weekly/monthly performance reports.

• Maintain marketing trackers and dashboards.

Collaboration & Continuous Improvement

• Collaborate with Sales, Admin, and external vendors where required.

• Stay updated on digital marketing trends and tools.

• Continuously improve campaign effectiveness through testing and feedback.

Requirements:

• 2–4 years’ experience in digital marketing or similar role.

• Strong understanding of social media, content marketing, and digital ads.

• Basic knowledge of analytics tools (Meta insights, Google Analytics, etc.).

• Strong communication and execution skills.

• Ability to work independently and manage multiple tasks.