Digital Marketing Executive at Koko TV

About the Role

This is a full-time, on-site position based in Lagos, Nigeria. The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services. Day-to-day tasks include managing social media marketing, creating web content, analysing web analytics, and communicating marketing strategies effectively.

Key Responsibilities

Paid Advertising & Performance Marketing

• Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads
• Optimise ad budgets and strategies for maximum return on ad spend (ROAS)
• Track and analyse ad performance using Google Analytics & Meta Business Suite
• Implement retargeting strategies to boost conversions

Social Media Growth & Content Strategy

• Develop and execute social media content plans to grow brand presence
• Work with content creators and designers to create engaging posts, videos, and reels
• Manage influencer partnerships and brand collaborations
• Monitor engagement, followers, and community interactions

Website Optimisation & SEO

• Oversee SEO strategies to improve organic traffic and search rankings
• Ensure a seamless shopping experience through optimized product pages and landing pages
• Track website performance and conversion rates

Email, WhatsApp & SMS Marketing

• Plan and execute email campaigns for customer retention and promotions
• Set up marketing automation for lead nurturing
• Track open rates, click-through rates, and customer engagement

Data Analytics & Performance Tracking

• Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly
• Use Google Analytics, Facebook Pixel, and CRM tools to track customer behaviour
• Provide weekly and monthly reports on campaign performance and business impact

Requirements & Qualifications

Education & Experience details to follow.