Digital Marketing & Creative Specialist

Position Overview

Wells Carlton Hotel & Apartments is expanding its dynamic team and seeking a highly creative and results-driven Digital Marketing & Creative Specialist. The successful candidate will manage our online presence and produce high-quality visual and digital content across multiple disciplines including digital marketing, social media, photography, graphic design, videography, and video editing.

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness and engagement
• Manage and grow social media platforms through content planning, posting, and analytics
• Create high-quality graphic designs for digital and print marketing materials
• Conduct photography and videography for marketing campaigns, events, and promotions
• Edit photos and videos for social media, websites, and advertising campaigns
• Plan and manage digital advertising campaigns (Google Ads, Meta, and similar platforms)
• Optimize content for SEO and digital performance
• Monitor, analyze, and report on digital marketing performance metrics
• Stay updated on digital trends, creative tools, and emerging content formats

Required Qualifications

• Bachelor's degree in Digital Marketing, Multimedia, Graphic Design, Communications, or related field
• Strong knowledge of digital marketing tools and social media platforms
• Professional certifications in Digital Marketing, Graphic Design, Photography, or Video Production (advantageous)

Key Competencies & Expectations

• Strong creativity with a keen eye for visual storytelling
• Ability to manage multiple projects and meet deadlines
• Strong organizational and time-management skills
• Excellent communication and collaboration abilities
• Results-oriented and data-driven mindset
• Professional, proactive, and adaptable to changing priorities

Location

Abuja, Nigeria