Commercial Lead – Health, Hygiene & Personal Care Portfolio at Westfield Consulting

Role Summary

We are seeking a dynamic and commercially astute leader to drive growth across our Health, Hygiene & Personal Care (HHPC) portfolio. This is a critical leadership role for someone who combines sharp strategic thinking with hands-on execution and deep knowledge of Nigeria's modern trade, pharmacy, and general trade channels.

The Commercial Lead will be responsible for owning and growing a high-potential portfolio that spans sexual wellness, hygiene, and personal care products. This person will lead the business across key accounts, distributors, field sales, and ecommerce — and will be fully accountable for building a category-defining business in Nigeria.

This role is not for spectators. We need a builder, operator, and commercial executor with proven success leading B2B and B2C sales across both pharmacy and retail landscapes. You'll manage everything from pricing to partnerships, with full P&L ownership.

Key Responsibilities

Commercial Leadership

• Define and execute the growth strategy for the HHPC portfolio in Nigeria
• Own the full commercial P&L and deliver aggressive sales and margin targets
• Set clear revenue and market share goals, and lead the charge to exceed them

Key Accounts & Pharmacy Channel Management

• Lead direct relationships with pharmacy chains, supermarkets, and modern trade players
• Develop and manage JBPs, pricing strategies, shelf execution, and trade activation plans
• Secure visibility, listings, and commercial partnerships that drive volume and brand equity

Distributor & Trade Development

• Build and manage a strong distributor network, ensuring territory coverage and performance
• Define and optimize the route-to-market strategy for Nigeria, balancing direct and indirect channels
• Support inventory planning, distributor training, trade programs, and incentive models

Sales Execution & Field Force

• Lead and scale field sales operations to drive category penetration and volume growth