Business Development Manager

Trinity Financial Services

Lagos, Nigeria CDI

Publiée il y a 2 mois · Expire dans 3 semaines

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Description du poste

A dynamic team is expanding and looking for the right talent. Brief Summary of Job
  • The business development manager will be responsible for leading and executing the company’s overall marketing strategy to drive brand awareness, customer acquisition, engagement, and revenue growth.
  • This role involves overseeing a high-performing marketing team, managing the marketing budget, and ensuring alignment between marketing initiatives and business goals.
Key Job Description
  • Evaluating the creditworthiness of potential customers.
  • Creating credit scoring models for risk assessments.
  • Approving and rejecting loans based on available data
  • Calculating and setting loan interest rates
  • Negotiating the terms of the loan with new clients
  • Ensuring all loans and lending procedures comply with regulations
  • Maintaining records of all company loans.
  • Monitoring loan payments and bad debts.
  • Reviewing and updating the company’s credit policy.
  • Strategic Leadership
  • Develop and implement comprehensive marketing strategies aligned with business objectives.
  • Identify new market opportunities and lead market research initiatives.
  • Define and track KPIs for marketing performance and ROI.
  • Team Management
  • Recruit, mentor, and manage junior teammates of marketing professionals.
  • Promote a data-driven, collaborative, and innovative team culture.
  • Provide regular performance feedback and professional development opportunities.
  • Brand Management
  • Oversee brand positioning, messaging, and visual identity.
  • Ensure consistency of brand voice across all platforms and touchpoints.
  • Manage public relations, partnerships, and sponsorships.
  • Digital Marketing & Campaigns
  • Lead all marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
  • Plan and manage multi-channel marketing campaigns.
  • Optimize the company website and digital presence for conversion and performance.
  • Product & Customer Marketing
  • Collaborate with product and sales teams to develop go-to-market strategies.
  • Oversee customer segmentation, lifecycle marketing, and retention strategies.
  • Gather customer insights to inform product development and messaging.
  • Budgeting & Reporting
  • Manage the marketing budget and allocate resources effectively.
  • Analyze campaign performance and report results to senior leadership.

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