Business Development Manager
Trinity Financial Services
Lagos, Nigeria
CDI
Publiée il y a 2 mois · Expire dans 3 semaines
Description du poste
A dynamic team is expanding and looking for the right talent.
Brief Summary of Job
- The business development manager will be responsible for leading and executing the company’s overall marketing strategy to drive brand awareness, customer acquisition, engagement, and revenue growth.
- This role involves overseeing a high-performing marketing team, managing the marketing budget, and ensuring alignment between marketing initiatives and business goals.
- Evaluating the creditworthiness of potential customers.
- Creating credit scoring models for risk assessments.
- Approving and rejecting loans based on available data
- Calculating and setting loan interest rates
- Negotiating the terms of the loan with new clients
- Ensuring all loans and lending procedures comply with regulations
- Maintaining records of all company loans.
- Monitoring loan payments and bad debts.
- Reviewing and updating the company’s credit policy.
- Strategic Leadership
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Identify new market opportunities and lead market research initiatives.
- Define and track KPIs for marketing performance and ROI.
- Team Management
- Recruit, mentor, and manage junior teammates of marketing professionals.
- Promote a data-driven, collaborative, and innovative team culture.
- Provide regular performance feedback and professional development opportunities.
- Brand Management
- Oversee brand positioning, messaging, and visual identity.
- Ensure consistency of brand voice across all platforms and touchpoints.
- Manage public relations, partnerships, and sponsorships.
- Digital Marketing & Campaigns
- Lead all marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
- Plan and manage multi-channel marketing campaigns.
- Optimize the company website and digital presence for conversion and performance.
- Product & Customer Marketing
- Collaborate with product and sales teams to develop go-to-market strategies.
- Oversee customer segmentation, lifecycle marketing, and retention strategies.
- Gather customer insights to inform product development and messaging.
- Budgeting & Reporting
- Manage the marketing budget and allocate resources effectively.
- Analyze campaign performance and report results to senior leadership.
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